М-1. Electronic mass-media and cinema (TV, radio, the Internet etc.) media solutions
М-2. Print media, transport and outdoor media solutions
М-3. Special events, sponsorship, moves
М-4. Non-traditional advertising media, new media and ambient media
M-5. Integrated media solutions, non-traditional media
М-6. Target audience impact
Categories M-1 and M-2: Jury evaluates innovative method in traditional media.
Category М-3: Jury evaluates innovative method in special events.
Category М-4: Accordance of advertising idea to declared objects and quality of conception’s realization.
Категория М-5: Jury evaluates innovative method in using of one or more media aimed on maximum effectiveness of advertising campaign achievement.
Category М-6: Jury evaluates analysis depth and understanding of brand and media role in life of specific consumer group taking into account their needs, lifestyle, values and interests.
Next target audiences are examining:- Teenagers
- Narrow, particularized target audience
- Men
- Women
The cost of participation
| Payment | till 31.03.2009 | till 30.04.2009 | after 01.05.2009 |
|---|---|---|---|
| The cost of one entry | 40 EUR | 60 EUR | 80 EUR |
In entry’s presentation must be:
To contest category M-4 must be given presentations, advertising proposals of non-standard media, new forms or methods of advertising communications.
Еntry must be given in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint для PC). Technical requirements for presentation’s elements:
- Arial type for text;
- TV ads in MPEG-1, 320 х 240 pixels;
- Print ads, posters, advertising publications in JPEG, RGB;
- Radio ads in the form of WAV, 44100 Hz, 16 bit.
can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with infilling of contest application
Dead-line:
- for applications’ registration is April 24, 2009
- for allocation of all entries is April 30, 2009
- payments should be submitted till May 10, 2009
