C-1. Marketing PR. Program (project or campaign) that demonstrates effective use of one or the integration of different instruments: media relations events, guerilla campaigns, strategic partnership and sponsorship, word of mouth generation, new communication channels and media involvement, work with сеlebrities and opinion-makers that are actual for brand marketing and company business goals achievement
- Strategic approach to the task
- Conducted research that helps to obtain metrics to measure success of a program or a project
- Originality of communication idea, campaign concept
- Selection of the most effective communication channels
- Quality of project tactics realization
- Results that can be measured
Projects or programs realized during 15.05.08-01.05.09 are accepted
| Payment | till 31.03.2009 | till 30.04.2009 | after 01.05.2009 |
|---|---|---|---|
| The cost of one entry participation | 40 EUR | 60 EUR | 80 EUR |
In entry’s presentation there must be:
- Description of campaign’s objects posed.
- Description of proposed solutions, methods and communication tools.
- Description of results that campaign achieved.
- Description of things that differ this campaign and make it deserving of award
Entry must be given in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint для PC). Technical requirements for presentation’s elements:
- Arial type for text.
- TV ads in MPEG-1, 320 х 240 pixels.
- Print ads, posters, advertising publications in JPEG, RGB.
- Radio ads in the form of WAV, 44100 Hz, 16 bit.
Рarticipants can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with infilling of contest application.
Dead-line:
- of applications’ registration is April 25, 2009
- entries’ presenting is April 30, 2009
- payments should be submitted till May 10, 2009
